Singapore, 9 July 2026: Singapore Tourism Awards 2026 celebrated the achievements of 24 outstanding individuals and organisations for their exceptional contributions to tourism, innovation, sustainability and customer experience. Organised by the Singapore Tourism Board (STB), the annual awards recognise businesses and professionals who continue to elevate Singapore’s reputation as one of the world’s leading tourism destinations.
The awards ceremony highlighted excellence across multiple sectors, including leisure, MICE, visitor experiences, sustainability, business innovation and workforce development.
Singapore Tourism Awards 2026 Recognises Industry Leaders
Speaking at the event, Melissa Ow, Chief Executive Officer of the Singapore Tourism Board, praised this year’s winners and finalists for their commitment to delivering memorable visitor experiences.
She said the recipients exemplify dedication, bold thinking and innovation while helping strengthen Singapore’s position as a world-class tourism destination.
The Singapore Tourism Awards 2026 recognised individuals and organisations that have made significant contributions towards Singapore’s long-term tourism vision leading up to 2040.
Top Awards Celebrate Outstanding Contributions
The highest honours at the Singapore Tourism Awards 2026 were presented under the prestigious Top Awards category.
Lifetime Achievement for Outstanding Contribution to Tourism
The Hakodate Singapore Society and the late Masaru Yanagisawa received the Lifetime Achievement for Outstanding Contribution to Tourism Award.
The recognition honours more than three decades of efforts in strengthening tourism, cultural and community ties between Singapore and Hakodate, Japan.
Outstanding Tourism Entrepreneur
Suen Tat Yam and Byron Jevan Koh, founders of Woopa Group, received the Outstanding Tourism Entrepreneur Award.
Over the past decade, they transformed Woopa Group into one of Singapore’s leading experience-based tourism companies by introducing:
- Singapore’s first digitally gamified tour
- AI-powered visitor experiences
- Immersive storytelling
- Technology-driven tourism innovation
ArtScience Museum and Mandai Wildlife Group Honoured
The ArtScience Museum at Marina Bay Sands received the Special Recognition Award for its contribution to Singapore’s cultural tourism landscape.
The museum was recognised for successfully combining art, science, technology and culture to create immersive visitor experiences.
Meanwhile, Mandai Wildlife Group (MWG) received the Outstanding Employer Award.
The organisation was recognised for:
- Employee-centric workplace culture
- Competency-based remuneration
- Career development pathways
- Cross-functional workforce initiatives
- Productivity enhancement programmes
With more than 1,000 employees, MWG continues to be recognised as one of Singapore’s leading tourism employers.
Enterprise Excellence Winners
The Singapore Tourism Awards 2026 also recognised organisations demonstrating excellence in innovation, sustainability and marketing.
Outstanding Business Innovation
- Marina Bay Sands
Outstanding Marketing Idea
- Mandai Wildlife Group – Rainforest Wild Adventure
Outstanding Achievement in Sustainability
- Sentosa Development Corporation
These awards recognise organisations that continue to introduce innovative business practices while supporting sustainable tourism growth.
Customer Experience Excellence
Beyond business innovation, the Singapore Tourism Awards 2026 honoured frontline tourism professionals for delivering exceptional customer experiences.
The awards recognised:
- Five customer service professionals
- Nine businesses across the Leisure and MICE sectors
The recipients were acknowledged for reimagining visitor experiences and delivering service excellence through creativity, innovation and personalised hospitality.
Key Highlights
- Singapore Tourism Awards 2026 honours 24 tourism leaders and organisations.
- Melissa Ow praises recipients for strengthening Singapore tourism.
- Hakodate Singapore Society receives Lifetime Achievement Award.
- Woopa Group founders win Outstanding Tourism Entrepreneur.
- ArtScience Museum earns Special Recognition Award.
- Mandai Wildlife Group named Outstanding Employer.
- Marina Bay Sands wins Outstanding Business Innovation.
- Sentosa Development Corporation recognised for Sustainability.
Frequently Asked Questions (FAQs)
What are the Singapore Tourism Awards 2026?
The Singapore Tourism Awards 2026 recognise individuals and organisations for excellence in tourism, innovation, sustainability and customer service.
Who organises the awards?
The awards are organised by the Singapore Tourism Board (STB).
Who received the Lifetime Achievement Award?
The Hakodate Singapore Society and the late Masaru Yanagisawa were honoured for strengthening tourism ties between Singapore and Hakodate.
Which organisation won Outstanding Business Innovation?
Marina Bay Sands received the Outstanding Business Innovation Award.
Who won the Outstanding Employer Award?
Mandai Wildlife Group received the award for its employee-focused workplace practices.
Conclusion
The Singapore Tourism Awards 2026 showcased the remarkable achievements of individuals and organisations that continue to shape the future of Singapore’s tourism industry. From innovation and sustainability to customer service and workforce development, this year’s winners demonstrate the collaborative efforts driving Singapore’s ambition to remain one of the world’s most competitive and innovative tourism destinations.
