Bengaluru – The First Group Hospitality and MIDROC Investment Group have signed a landmark agreement to develop and operate 10 hotels across Ethiopia, marking a significant expansion of internationally branded hospitality assets in East Africa.
The agreement was formalized during the Future Hospitality Summit Africa held in Nairobi, underscoring growing investor confidence in Ethiopia’s tourism and hospitality potential.
Multi-City Hotel Expansion
The new portfolio will span major urban and gateway destinations, including Addis Ababa, Hawassa, Bahir Dar, Jimma, Langano, and Danbi.
The projects will include a mix of independent properties and Marriott-branded franchised hotels, delivering approximately 1,140 keys. Development will be phased between 2026 and 2031.
Strategic Growth in Africa
This partnership aligns with The First Group Hospitality’s strategy to expand its third-party and white-label management platform across Africa. For MIDROC Investment Group, the deal strengthens its position in Ethiopia’s growing hospitality sector.
David Thomson, Senior Vice President – Development, said:
“Ethiopia represents one of the most compelling hospitality growth markets in East Africa, supported by ongoing investment in tourism and infrastructure. This partnership allows us to establish a strong footprint with a trusted local partner.”
Driving Sustainable Tourism Growth
Solomon Zewdu, Deputy CEO of MIDROC Hospitality, emphasized the long-term vision behind the collaboration:
“We are excited to partner with The First Group Hospitality to drive sustainable tourism growth, develop local talent, and showcase Ethiopia’s cultural heritage through authentic hospitality experiences.”
Strong Market Potential
Industry experts highlight Ethiopia’s increasing appeal as both a business and leisure destination, supported by infrastructure development and growing demand across segments.
The partnership is expected to create new opportunities for international tourism, boost local employment, and strengthen Ethiopia’s position as a rising hospitality hub in East Africa.
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