Brussels, Belgium, July 2, 2026: Radisson AI price matching has been introduced by Radisson Hotel Group, marking a major step in the company’s digital transformation strategy. The new AI-powered technology automatically identifies lower publicly available hotel rates on third-party booking platforms and instantly matches them on RadissonHotels.com, allowing guests to book directly with confidence.
The innovation removes the need for travellers to submit claims, upload screenshots, or wait for manual approval, creating a faster and more seamless booking experience.
Radisson AI Price Matching Automates Best Rate Guarantees
The new Radisson AI price matching system replaces the traditional Best Rate Guarantee model, which often required customers to locate lower prices themselves and complete lengthy claim forms.
Instead, the AI-powered solution automatically verifies eligible lower public rates in real time and instantly applies the same price during the booking process.
This proactive approach simplifies hotel reservations while improving pricing transparency for travellers.
How the New Technology Works
The Radisson AI price matching feature continuously monitors publicly available rates displayed across major online travel agencies (OTAs) and hotel search platforms.
If a lower eligible rate is detected for the same Radisson Hotel Group property, the system automatically:
- Verifies the lower public rate
- Confirms eligibility
- Matches the lower price instantly
- Redirects customers to complete the booking on RadissonHotels.com
The entire process happens automatically without requiring any manual customer intervention.
Available Across Global Radisson Hotels
The Radisson AI price matching technology has already been deployed across all Radisson Hotel Group properties worldwide.
The system currently monitors prices from leading travel platforms including:
- Booking.com
- Expedia
- Hotels.com
- Agoda
- Priceline
- Trip.com
- MakeMyTrip
- Google Hotels
- Other major online booking platforms
This broad coverage helps ensure travellers consistently receive competitive direct booking rates.
Benefits for Travellers
The new technology provides several advantages for guests booking directly through Radisson Hotels.
Key benefits include:
- Automatic price matching
- Faster booking process
- No manual claims
- Greater pricing transparency
- Increased booking confidence
- Better value on direct reservations
Travellers can enjoy peace of mind knowing they are receiving eligible publicly available rates without additional effort.
Operational Advantages for Hotels
Beyond improving the guest experience, Radisson AI price matching also delivers operational efficiencies for hotel teams.
By eliminating manual Best Rate Guarantee claims, staff can focus more on customer service rather than administrative tasks.
The AI-driven platform also provides valuable insights into:
- Pricing trends
- Customer behaviour
- Direct booking performance
- Revenue optimisation opportunities
These analytics help hotels strengthen their direct booking strategies while improving overall operational efficiency.
Part of Radisson’s Digital Transformation
The launch forms part of Radisson Hotel Group’s wider digital innovation programme focused on automation, artificial intelligence, and guest-centric technology.
The company continues to invest in digital solutions that simplify travel planning while encouraging more travellers to book directly through official channels.
Industry observers believe AI-powered pricing tools will become increasingly common as hotels compete to improve customer experience and strengthen direct sales.
Key Highlights
- Radisson Hotel Group launches AI-powered price matching.
- Automatically detects lower hotel rates online.
- Matches eligible public prices in real time.
- Available across all Radisson Hotel Group properties worldwide.
- Supports direct bookings through RadissonHotels.com.
- Eliminates manual Best Rate Guarantee claims.
FAQ
What is Radisson AI price matching?
It is an AI-powered system that automatically detects and matches lower publicly available hotel rates for Radisson properties.
Do guests need to submit a claim?
No. The system automatically verifies eligible rates without requiring screenshots or claim forms.
Which booking platforms are covered?
The technology monitors leading OTAs and search platforms including Booking.com, Expedia, Agoda, Hotels.com, Priceline, Trip.com, MakeMyTrip, and Google Hotels.
Is the feature available globally?
Yes. The service has been launched across all Radisson Hotel Group properties worldwide.
Conclusion
The introduction of Radisson AI price matching represents an important advancement in hotel booking technology. By automatically matching eligible lower public rates in real time, Radisson Hotel Group is delivering a simpler, faster, and more transparent booking experience while strengthening direct customer relationships.
As artificial intelligence continues to reshape the hospitality industry, innovations such as automated price matching are expected to play a key role in improving guest satisfaction and driving direct hotel bookings.
