Bengaluru, 20 April: Prague has become the centre of global tourism networking as it hosts Czechia Travel Trade Day (TTD) 2026 on April 20–21, the country’s largest inbound tourism event organised by CzechTourism in collaboration with Prague City Tourism and regional partners.
The two-day event reinforces Prague’s position as a gateway to Czechia and a key hub for international tourism cooperation, bringing together global buyers, tour operators, and Czech tourism stakeholders.
🤝 A Key Platform for Tourism Business
Czechia Travel Trade Day is regarded as one of the most important platforms for promoting inbound tourism, facilitating pre-scheduled B2B meetings between international travel professionals and local tourism businesses.
The event enables participants to:
- Build strategic partnerships
- Showcase regional tourism offerings
- Explore new market opportunities
According to Filip Endal, Deputy Minister for Regional Development, tourism plays a vital role in the country’s economy.
“Tourism generates significant economic value, supports employment, and events like TTD bring tangible business opportunities to regions across Czechia,” he said.
🌍 Global Participation and Industry Reach
The 2026 edition has attracted tour operators, travel agencies, and buyers from over 20 countries, along with hundreds of Czech tourism professionals and international media representatives.
František Reismüller, Director of CzechTourism, emphasised the importance of direct engagement.
“Face-to-face meetings and first-hand experience remain irreplaceable in tourism promotion. Familiarisation trips allow partners to better understand and promote Czechia’s diverse offerings,” he noted.
🗺️ Focus on Regional Tourism Development
A key highlight of this year’s event is the emphasis on regional tourism beyond Prague, with familiarisation trips covering destinations such as:
- Central Bohemia
- Liberec Region
- Olomouc Region
- Pardubice Region
- Pilsen Region
- Vysočina Region
These initiatives aim to distribute tourism flows more evenly and showcase the country’s cultural, historical, and experiential diversity.
✨ New Formats and Expanded Networking
The 2026 edition introduces enhanced formats, including:
- Two days of business meetings
- Panel discussions on tourism trends
- Destination presentations
- Gala networking evening
According to Tereza Hofmanová, Director of Product Management and B2B Cooperation, the programme has been designed to deliver maximum business value and actionable outcomes.
🏙️ Prague Showcases Evolving Tourism Strategy
As part of the event, Prague City Tourism is presenting new tourism experiences, including guided thematic walks and innovative products such as the Prague Visitor Pass.
Michal Drobik, Commercial Director, highlighted a shift in visitor trends toward premium experiences, luxury stays, and higher spending travellers.
📈 Industry Outlook
Czechia Travel Trade Day 2026 underscores the country’s growing competitiveness as a global tourism destination.
By connecting local stakeholders with international markets, the event supports:
- Inbound tourism growth
- Regional economic development
- Long-term industry collaboration
For the travel trade, the event highlights the continued importance of B2B networking, destination marketing, and experiential tourism development.
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