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Hakone, Japan, 30 June 2026: Alila Sengokuhara Hakone is set to become Hyatt Hotels Corporation's first Alila-branded resort in Japan, with the luxury property scheduled to open in 2028. Developed in partnership with Fujita Corporation, the resort will introduce Alila's signature philosophy of mindful luxury to one of Japan's most celebrated mountain destinations. Located in Sengokuhara within the scenic Fuji-Hakone-Izu National Park, the new resort will combine luxury hospitality, private hot spring experiences, wellness, and sustainable design while offering guests an immersive connection to Japanese culture and nature. Alila Sengokuhara Hakone Marks Alila Brand's Japan Debut The opening of Alila Sengokuhara Hakone represents a significant milestone for Hyatt as it introduces its luxury Alila brand to Japan for the first time. Globally recognised for creating destination-inspired experiences, Alila currently operates 19 luxury properties worldwide, including 13 across Asia. The Japan debut further strengthens Hyatt's premium portfolio while expanding luxury travel options for both domestic and international visitors. Located in the Heart of Hakone's Natural Beauty Alila Sengokuhara Hakone will be situated in Sengokuhara, one of Hakone's most renowned mountain resort districts. The destination is famous for: Natural hot springs (Onsen) Scenic mountain landscapes Pampas grass fields Volcanic terrain Art museums Forest walking trails Panoramic views of Mount Kintoki Located within Fuji-Hakone-Izu National Park, the resort provides guests with direct access to one of Japan's most picturesque natural environments. Architecture Inspired by Nature The design of Alila Sengokuhara Hakone has been entrusted to internationally acclaimed architectural firm Kengo Kuma and Associates. The architectural concept focuses on harmony with the surrounding landscape rather than altering it. Key design elements include: Buildings integrated into natural terrain Extensive use of local materials Large windows for natural light Seamless indoor-outdoor spaces Preservation of surrounding forests The project reflects Alila's commitment to environmentally sensitive luxury hospitality. Private Onsen Experience in Every Room The resort will feature 60 guestrooms, including 11 luxury suites. Every accommodation will include: Private natural hot spring bath Spacious interiors Nature-inspired design Premium luxury amenities Panoramic landscape views The inclusion of private onsen baths allows guests to experience Hakone's famous hot spring culture in complete privacy. Wellness at the Heart of the Resort Wellness forms a central part of the Alila Sengokuhara Hakone experience. The resort will offer: Outdoor yoga deck Nature-inspired wellness activities Mindfulness programmes Relaxation spaces Holistic wellbeing experiences These facilities align with Alila's global philosophy of combining luxury with wellness and environmental connection. Dining Celebrates Local Japanese Flavours Dining at Alila Sengokuhara Hakone will showcase seasonal Japanese cuisine prepared using locally sourced ingredients. Guests can expect: Farm-to-table menus Regional delicacies Seasonal produce Forest-inspired cuisine Premium dining experiences The restaurant and bar will celebrate Hakone's natural environment while highlighting authentic Japanese culinary traditions. Alila Moments Offer Cultural Experiences The resort will introduce Alila Moments, the brand's signature collection of immersive destination experiences. Guests will have opportunities to explore: Local traditions Japanese arts Nature walks Cultural activities Seasonal experiences Wellness rituals These experiences aim to create deeper connections between travellers and the destination. Hyatt Expands Luxury Presence in Japan The opening of Alila Sengokuhara Hakone forms part of Hyatt's broader expansion strategy in Japan. Hyatt currently operates: 22 hotels 9 brands Multiple luxury properties across the country The addition of Alila will become Hyatt's 10th hotel brand in Japan, supporting its long-term objective of doubling its Japanese portfolio over the coming decade. Partnership with Fujita Corporation Continues The new project further strengthens Hyatt's longstanding relationship with Fujita Corporation. The companies have previously collaborated on notable developments including: Grand Hyatt Seoul Park Hyatt Niseko HANAZONO The latest partnership reflects both organisations' commitment to delivering premium hospitality experiences in Asia. Key Highlights of Alila Sengokuhara Hakone Opening scheduled for 2028 First Alila resort in Japan Located in Hakone National Park 60 luxury guestrooms 11 premium suites Private onsen in every room Wellness-focused experiences Sustainable architecture Designed by Kengo Kuma and Associates Immersive cultural programmes FAQ When will Alila Sengokuhara Hakone open? The luxury resort is scheduled to open in 2028. Where is the resort located? The property will be located in Sengokuhara, Hakone, within Fuji-Hakone-Izu National Park. How many rooms will the resort have? The resort will feature 60 guestrooms, including 11 luxury suites. Will every room have a private hot spring? Yes. Every guestroom will include a private natural onsen bath. Conclusion The opening of Alila Sengokuhara Hakone marks a major milestone in Hyatt's luxury expansion strategy and introduces one of the world's most respected hospitality brands to Japan. Combining exceptional architecture, wellness, private hot springs, and immersive cultural experiences, the resort is expected to redefine luxury hospitality in Hakone. As global demand for wellness-focused luxury travel continues to grow, Alila Sengokuhara Hakone is positioned to become one of Japan's most distinctive resort destinations. With its breathtaking natural setting, sustainable design philosophy, authentic cultural experiences, and world-class hospitality, the resort is expected to attract discerning travellers from around the world while strengthening Hakone's reputation as a premier luxury tourism destination. Alila Sengokuhara Hakone Marks Alila Brand's Japan DebutLocated in the Heart of Hakone's Natural BeautyArchitecture Inspired by NaturePrivate Onsen Experience in Every RoomWellness at the Heart of the ResortDining Celebrates Local Japanese FlavoursAlila Moments Offer Cultural ExperiencesHyatt Expands Luxury Presence in JapanPartnership with Fujita Corporation ContinuesKey Highlights of Alila Sengokuhara HakoneFAQWhen will Alila Sengokuhara Hakone open?Where is the resort located?How many rooms will the resort have?Will every room have a private hot spring?Conclusion

Alila Sengokuhara Hakone Debut to Bring Hyatt Luxury Brand to Japan in 2028

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